Facebook has over 2,000,000,000 active users reported in the first quarter of 2018. Two billion users. There’s a good chance that if you’re reading this, you do have a Facebook account. In the light of scandals that reach the light of day when it comes to Facebook’s practices, it’s hard to feel safe and secure when using that platform. Facebook claims it’s free to use for all. But is it, really. Let’s just say you don’t pay with money…
You Are a Commodity
What do you pay with then? If something’s free for you it usually means you are NOT the client. You are a commodity. If you’re not the client of the platform, then who is? Well, the answer is quite simple, isn’t it. Advertisers. Chances are that you are reading this article because you have seen a link to it on your Facebook feed. Do you know how it got there? We paid for some targeted Facebook Advertising. But why show it to you? Tell me if this sounds about right: we wanted to show this to people who are between 20 and 50 years of age. Both male and female and who visited the GorgeConnect.com website within the last 60 days. On top of that we also targeted specific communities using popular #hashtags.
And that’s not even a complex targeting setup.
Do you know we can target ads based on your location? Oh, yes. Facebook is tracking your location. Don’t believe me? Check this out. Login / confirm your Facebook password and voila. Every single location you’ve visited. It gets especially scary if you allowed Facebook to always track your location and not only when using the app.
Now imagine this. You like pizza and went on a vacation let’s say to Venice Italy. Local pizza places can show you their ads if you are within a 3 mile radius from them. Show them more often if you’re closer. That’s not even the tip of the iceberg. Facebook’s tracking everything you do whether it’s on their site or any other sites. I’d say that Facebook pixel is installed on most websites you visit every single day. Yes, even the naughty ones. They know what you like to watch.
You Don’t Have To Be a Commodity
Instead of taking people away from your site and bringing more “commodity” to Facebook groups, fan pages etc, create you could join Gorge Connect today. It is easier than ever. Gorge Connect is free. Try it, see how it fits. Contact Us in case you have any questions. Whenever you’re ready to be set free from big brother we’re here and ready to help.