Advertise With Us
Advertising on Gorge Connect is a unique opportunity to reach your audience in a creative and compelling way. We present your brand’s message in a bigger, bolder and more beautiful way than any other online platform. No hard selling sales rep’s, you control the message and the audience.
Banner advertising didn’t arise with the advent of the Internet as a hub of commerce. Physical banners have been used for many years in offline situations to promote stores, restaurants and services. Online banners are placed on websites in the same niche as the advertiser but are not competitive, and they contain a link to the advertiser’s website. Whether offline or online, the purposes of advertising banners are similar.
Increase Customer Traffic
Online banner ads encourage viewers to click on the banner and be taken to the advertiser’s website. The ad is paid for in several ways. It could be a payment for each visitor that clicks through or paid for based on a period of time regardless of how many visitors click on the link. Another payment method is on an impression basis — how many visitors see the ad, whether they click through or not. Physical banners outside a retail shop encourage potential customers walking by to enter the shop. These banners may be made of cloth, wood, plastic or metal.
Sell Specific Products
Advertising banners encourage the sale of specific products. Banners placed on a niche website usually announce the solution to a problem that site’s visitors may have. For example, a website on dogs is appropriate for a banner ad for a training device that stops excessive barking. Banners in a storefront window promoting a specific product draw in customers who want to purchase the product. As with banners on a website, the banner for a store could announce the solution. A health food store banner might read “Want to Fall Asleep Quickly without Drugs?” to promote melatonin supplements the store carries.
Graphics attract attention on a website, even if the visitor doesn’t click on the graphic. Animated banners change the graphics on a rotating basis every 10 seconds or so, and the movement attracts attention. Setting up a series of banner ads on niche websites increases the visibility of the ad and the product to additional visitors. Banners in front of a store or business attract attention in the same manner. Some businesses located on busy streets put their banner on a signboard that an employee holds, moving it up and down, sideways or twirling it to draw attention from drivers as they go past.
Announce Specials and Discounts
Offering specials, sales and discounts are effective ways for any business to increase revenue. Getting that information to potential customers is accomplished through banner advertising placed on niche websites and on the advertiser’s own website. A brick-and-mortar shop places a banner in the window or across the awning announcing the sale or discount. It’s a good idea to change the message on the banner at regular intervals so the customer knows the “special” is truly special.